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When Mobile Marketing Crosses the Line: Lessons From the AT&T Cramming Case

Mobile marketing gives companies direct access to consumers through devices they carry almost everywhere. That access…
Why Mobile Devices Are Powerful Marketing Tools Mobile phones and tablets have become one of the…
Ford Smart Family Travel System

Preliminary Findings and Limitations The market research conducted throughout this project supports Ford Motor Company’s objective…
Ford Motor Company: Expanding Into Smart Family Mobility Solutions

For this marketing research project, I selected Ford Motor Company as the organization of focus. Ford…
Three Digital Advertising Trends That Will Shape the Next Five Years

Digital advertising continues to evolve rapidly as consumer behaviors, technology, and data capabilities shift. Over the…

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